Renate’s Book of the Month Club

Renate is a serious reader. She loves books, real books, that is, not pixels. And surprises. And packages that come in the mail. In the old days, when she was a baby reader, she belonged to the original Book of the Month Club. A box of five to seven hardcover books showed up in her […]

Choose Your Colors Strategically


Thinking of painting your home? Did you know the colours you select, can have a direct correlation on your mood? Wondering why you’ve been a bit crabby of late? Not getting a good night’s sleep? There could be a simple explanation: you’ve stuffed your paint colours up! Colour can have a profound & direct effect […]

Optimize typography to build your brand.


What Is Brand Typography? Brand typography is a visual element of brand style guide, or brand book, that arranges your business’s written copy in a legible way and aligns your messaging with your brand personality. Brand typography is not quite the same as brand font or typeface, although they are all closely related. Typography is […]

Streamline Navigation

Streamlined navigation provides a glimpse of the most important aspects of a website design. It should include key or most-visited pages. It should not include every page on your website. Nothing says “old website design” like a mega dropdown navigation menu.

Make Text Easy to Read

Make text easy to read

Make written material easy to read, understandable Plain language documents suitable for 80% What makes educational material a must-read? The key is to make documents easy to read and understand, says Doug Seubert, guideline editor in Quality Improvement and Care Management at Marshfield (WI) Clinic. “You can have a document that is easy to understand, all […]

Prioritize Mobile


WHY SHOULD YOU PRIORITIZE MOBILE FIRST WEBSITE DESIGN? Published on May 15, 2022 UTDS Optimal Choice 491 followers Follow Whenever a professional advertising company like UTDS Optimal Choice, advises a client or viewer to make sure website designs are optimized for mobile users. The first question we usually get is “Why?” Websites, Advertising, and Marketing, everything […]

Digital Marketing as a career

What is WordPress Multisite? WordPress Multisite is a feature that lets you create an entire network of sites powered by a single WordPress install. The network shares a database and file system, which means you can control everything, including the themes, features, and user roles from a single dashboard. You can choose to keep your […]

WordPress Basic 2022


Multisite is a type of WordPress installation that allows you to create and manage a network of multiple websites from a single WordPress dashboard. This lets you easily make changes and keep all of your websites updated from one place. You can create a multisite network for yourself that only you have access to. Or […]

Birth of a Library Website

[et_pb_section admin_label=”section”] [et_pb_row admin_label=”row”] [et_pb_column type=”4_4″][et_pb_text admin_label=”Text”] During a brief conversation with the head librarian of the Whitefield Public Library, Schatzie was surprised to learn that the library didn’t have a website. This little placeholder website arose out of that conversation. The 4 Simple Steps to Creating a Website 1: Imagine it 2: Sketch it […]