Optimize typography to build your brand.


What Is Brand Typography? Brand typography is a visual element of brand style guide, or brand book, that arranges your business’s written copy in a legible way and aligns your messaging with your brand personality. Brand typography is not quite the same as brand font or typeface, although they are all closely related. Typography is […]

Make Text Easy to Read

Make text easy to read

Make written material easy to read, understandable Plain language documents suitable for 80% What makes educational material a must-read? The key is to make documents easy to read and understand, says Doug Seubert, guideline editor in Quality Improvement and Care Management at Marshfield (WI) Clinic. “You can have a document that is easy to understand, all […]

Prioritize Mobile


WHY SHOULD YOU PRIORITIZE MOBILE FIRST WEBSITE DESIGN? Published on May 15, 2022 UTDS Optimal Choice 491 followers Follow Whenever a professional advertising company like UTDS Optimal Choice, advises a client or viewer to make sure website designs are optimized for mobile users. The first question we usually get is “Why?” Websites, Advertising, and Marketing, everything […]