Optimize typography to build your brand.
What Is Brand Typography? Brand typography is a visual element of brand style guide, or brand book, that arranges your business’s written copy in a legible way and aligns your messaging with your brand personality. Brand typography is not quite the same as brand font or typeface, although they are all closely related. Typography is […]
Make Text Easy to Read
Make written material easy to read, understandable Plain language documents suitable for 80% What makes educational material a must-read? The key is to make documents easy to read and understand, says Doug Seubert, guideline editor in Quality Improvement and Care Management at Marshfield (WI) Clinic. “You can have a document that is easy to understand, all […]
